In line with our 'Never Settle' mantra and collection launch, we have been speaking with skilled craftspeople from a broad range of industries that are constantly honing their craft and striving for better.  This week we caught up with the super cool Robert of 'Beast or God', who creates the baddest hand-embroidered pieces.  Based in Brooklyn, Robert's work is inspired by American Traditional tattoo and Illustration styles.  He works primarily with denim (we were always going to get along..) and created an awesome custom piece for us based on graphics from the Never Settle collection!  Check out his work here, and his Never Settle embroidery below.

P&Co : Tell us a bit about your ‘craft’, & when/how you first became involved with it?

BoG : I’ve been merchandising and styling men’s denim brands here in New York for many years, and I’ve always been interested in learning as much as I can about denim as a craft.  It also makes up a significant portion of my wardrobe, which I’ve spent way too much money on..  Being immersed in the culture in this way, denim seemed a natural choice for a medium, which then lead to embroidery as the two have a long history together.  Traditional American tattoos are another interest of mine, having several myself.  After trying out a a few different illustrative styles I found my niche in this
merging of three iconic American traditions - denim, embroidery, and tattooing.

P&Co :  How is the idea ‘Never Settle’ applicable to you?

BoG : I think the ‘Never Settle’ motto recalls a particular artistic spirit that is reminiscent of the same things that inspire me; from bikes, the military, and tattoo culture to American heritage craft, clothing, and materials.  “Never settle” is not only a direct reminder to always improve my skills, but also acts as an artistic muse.

P&Co :  Explain your favourite piece of work to us..

My most recent piece is a banner I constructed from embroidered denim and salvaged raw silk, containing a number of panels that form a narrative about superstition.  I’m fascinated by the many bizarre cultural traditions that involve harming animals to acquire talismans that bring luck to the user.  The number three is often thought of as lucky, and is also predominately featured.  This piece is the beginning of a series of banners that will reflect the iconography I am developing as a brand.

P&Co : What is your favourite P&Co piece?

BoG : The Lucifer Bros tee (which inspired the piece I created for this feature) and the Regiment selvedge denim jacket.  These are two items I would love to add to my wardrobe.

P&Co : What 3 things would you take to a desert island?

BoG : 1) A Best Made Company straight-hold hatchet.  2) An Eagles Nest Outfitters hammock.  3) A copy of The Brothers Karamazov by Fyodor Dostoyevsky.

P&Co : What would you like to do more of within your field (or even outside of it) in the future?

BoG : I’m very interested in collaborating with other artists and makers, particularly within the denim community.  I have a few projects in the works right now, so keep your eyes peeled for those in the near future!