FOR THE JOURNEY : PRODUCT DEVELOPMENT
We have been developing the For The Journey collection over the best part of a year now and it's a set to be on of P&Co's standout collections. This collection will set a new bench mark for how we continue to not only produce quality products, imagery and creative ideas but also it will give the industry more insight into which way we're leading and driving the brand.
For this collection to happen we have spent a lot of precious time creating new supplier relationships and going over every aspects of these products to ensure they fit our initial product briefs and also they fit the brand perfectly! Below we have listed all the products of the collection and also stated what the briefs and inspirations of the products were so that you can see just what is involved in P&Co's product development journey.
Product : Tenby Rucksack
Product Brief : Create an everyday classic rucksack that not only looks amazing but can cope with the needs of modern day 21st century life. The bag should be multipurpose and based for both the city gent and the urban explorer.
Inspiration : Inspired by industrial finishings and army surplus goods, also incorporating P&Co branding and using the finest quality water repellent canvas, leather and padding.
Products : Alfred Check Over-Shirt
Product Brief : To create the penultimate flannel over shirt for autumn winter that works perfect on its own as a stand out piece or layered for the cold weather.
Inspiration : Inspired by the workmen and women of the great outdoors, teamed with P&Co detail and tailoring to give it a "lived in" aesthetic.
Product : Brook Selvedge Jacket
Product Brief : Create a masculine Denim jacket that the user can truly make their own. Work with Selvedge denim so that the product ages over time and turns into a piece or history as all good denim jackets should!
Inspiration : Quality jackets and their origins from over the ages.
Product : Oliver & Tommy Henley
Product Brief : Design a true classic henley. To be worn as the base of every mans Winter outfit that can be teamed with ease with jackets, cardigans and jeans.
Inspiration : Take inspiration from industrial workwear and army surplus issued goods of WW1, teamed with subtle P&Co branding and tailoring.
Product : KS2 Japanese Selvedge Jean
Product Brief : Create the next pair of standout selvedge jeans that lead on from our KS1 fit taking on customer feedback enabling us to get an even more perfect fit.
Inspiration : Japanese selvedge denim teamed with modern denim street style.
Product : Lambert Denim Shirt
Product Brief : Using premium tailoring techniques teamed with the best quality denim create a P&Co take on the classic denim western shirt.
Inspiration : The classic images of the working man and his beloved denim shirt.