Social Media Marketing Assistant
Social Media Marketing Assistant
Location: Jewellery Quarter Birmingham
Responsible to: Brand Marketing Manager
Salary: Competitive (based on experience)
The Social Media Marketing Assistant will be the voice of the brand through our social channels. They will be an advocate of all things P&Co & all things social media- using our numerous social platforms to continually share our lifestyle & engage with our community.
You’ll be spreading awareness & growing our following, managing our communities and ultimately driving revenue through social media marketing. This role is for a natural creative- a content creator with a strong eye for detail and the ability to create engaging & visually appealing content.
This person lives & breathes all things social. A good knowledge of multiple social channels, features & tools is essential, but they should equally be someone who enjoys joining in conversation & actively engaging with audiences. They will identify & develop content ideas, leveraging events & launches, building relationships with key influencers & engaging with relevant trends.
The Social Media Marketing Assistant will always be on the lookout for new platforms, social network innovations & trends within digital marketing. They will work collaboratively with the creative & marketing teams to implement campaigns across channels- supporting with concept generation, planning & reporting. You’ll need to be self-motivated, detail orientated & have strong communication skills.
•Support the marketing team in the delivery of organic social media marketing, community management & influencer marketing.
•Responsible for the daily execution of organic marketing including scheduling & publishing across multiple social media platforms including Instagram, Facebook, TikTok, Pinterest & LinkedIn.
•Follow the brand guidelines & execute the social strategy provided by the Brand Marketing Manager.
•Write, proof & edit social posts ensuring they reflect the quality & tone of voice of the brand.
•Create content on an ‘ad-hoc’ basis whether that be photos or video footage.
•Work collaboratively with the wider marketing team including the content coordinator & graphic designer to aid with content creation & campaign delivery.
•Work with set KPIs (goals) to complete weekly reports to feedback on the success of multiple social channels. Use analytical data to support the evaluation of content & to guide future posts & strategies.
•Grow personally & dig deep into the world of social media to stay aware of the latest social trends, conversations, new features & opportunities.
•Work to timelines & the retail calendar to effectively plan posts. Be aware of daily studio activity.
•Build a social calendar to highlight any relevant dates, holidays or social events whether they be external or internal.
•Manage our growing communities daily- joining in conversations, sharing & liking customer posts & comments.
•Execute campaigns as briefed by the Brand Marketing Manager & support with idea generation for key collection launches & retail calendar events.
•Assume responsibility for the accuracy & quality of work that goes out on all channels.
•Positively support & demonstrate P&Co's values, personality & culture.
•Find & build positive relationships with diverse influencers & brand reps who share our brand values.
•Track the success of influencer marketing following key KPIs.
•Assist the marketing team in wider team projects whether that be events, photoshoots or copywriting.
Key Skill Requirements:
•A background or experience in social media marketing preferred.
•An understanding of digital channels & digital marketing.
•Experience in using multiple social media platforms & tools including scheduling tools.
•Confident in using in-app features such as reels and TikTok.
•Strong communication skills- both verbally & written.
•Strong copywriting skills to inform & engage audiences.
•Good analytical skills to enable the continual improvement of output- 'the data suggests this & that means'.
•Demonstrate a keen eye for detail & a discernment for good quality content.
•The creative ability to create & brief good organic content where needed.
•Able to priortise and change plans to reflect a busy retail calendar and potential last minute changes.
•An ability to work efficiently & on own initiative to meet deadlines.
•Should have the ability to work autonomously but leverage the strengths of team members where necessary.
•A natural curiosity and commitment to testing new ideas and innovating to drive better results.
•Organisational, time management & team work skills.
•Able to tackle various admin duties.
•A can-do attitude.
Working at P&Co:
•Non stop coffee and good vibes at our HQ.
•35% discount on our website.
•Quarterly allowance to spend on www.pand.co.
•Quarterly staff away days.
•Work from home Wednesdays.
•Performance based bonus scheme for 1+ year team members.