After Hours: The Neon Bones Pool Hall

For the first drop of our summer collection, we stepped into the world of Neon Bones: our imagined pool hall and dive bar where the neon never flickers out, the jukebox never stops playing, and the doors are always open. It’s a space built on late-night conversations, long days that blur into even longer nights, and the kind of timeless pieces you’ll wear day in, day out.

To bring the campaign to life, we took over the Highland Park Bowl in LA, a spot that felt like it had been waiting for Neon Bones all along. Worn leather booths, vintage bowling lanes, glowing neon signs, and the low buzz of nostalgia gave us the perfect backdrop.

We teamed up once again with photographer Grant Puckett, whose eye for analogue hues and distressed details always hits the mark for us. Grant and his team know how to capture the graphic experiments and faded fabrics of our collections in a way that feels both effortless and authentic. With him behind the lens, it’s easy to lean into the mood we’re chasing.

Our models, Adrian and Megan, carried the energy from the first frame to the last. Cool, confident, and with the kind of presence that fits the Neon Bones Pool Hall narrative perfectly, we were so excited to pair up with this dream team. 

Across the day, we moved through dimly-lit corners, under buzzing neon, and between racks of pieces cut for warm summer evenings and open-all-hours adventures. You’ll see distressed denim, repeat patterns, and vintage-inspired graphics that nod to late-night scribbles and grungy dive bars.

This shoot wasn’t just about showcasing a collection. It was about telling the story of Neon Bones: the place where summer lingers a little longer and the soundtrack is always just a little too loud.