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"THE MAIN EVENT"

Your Black Friday 2026 Guide

MEMBER PRICING, THE MAIN EVENT & PLENTY MORE

The countdown is on to The Main Event.

This year, we've got a plan, a few familiar faces and a trail of deals worth following. For our biggest Black Friday campaign yet, we're bringing you a four-part video series following a cast of characters on a quest to find the ultimate deals.

From the pie shop to the pub, there are a few stops along the way, a few unexpected twists and plenty going on behind the scenes.

You may have caught a few clues already. Now it's time to lay the plan on the table.

Here's your day-by-day guide to everything happening this Black Friday.

Our Black Friday Offer: Up to 50% off everything!

BLACK FRIDAY 2026 CALENDAR

THE BIG ONE: MEMBER PRICING

MORE REASONS TO BE IN THE LOYALTY DEPT.

We're introducing Member Pricing for Black Friday, giving Loyalty Dept. members access to additional markdowns on selected styles across the site.

It's one of our biggest loyalty updates yet, and a new way to get more from shopping with P&Co.

Anyone can join throughout Black Friday to access Member Pricing, but there's a good reason to get signed up early.

Join before 18 November and you'll also get:

- 24 hours of Early Access before the public launch.

- Exclusive Member Pricing on selected styles.

- Double Points on Black Friday.

First look, first pick and a little more off the bill.

16–17 NOVEMBER: THE SHOP GOES DARK

Our website will be temporarily offline while we get everything ready. You can still join the Loyalty Dept. ahead of Early Access.

18 NOVEMBER: LOYALTY EARLY ACCESS

Loyalty Dept. members get 24 hours of Early Access, plus exclusive Member Pricing on selected styles.

19 NOVEMBER: PUBLIC LAUNCH

Black Friday goes live for everyone. Shop up to 50% off, with Member Pricing available to Loyalty Dept. members.

22 NOVEMBER: EXTRA DISCOUNTS & TREASURE HUNT

Look out for extra discount codes and hidden offers across the site. Follow the clues to find them.

23 NOVEMBER: FREEBIES

A free gift with qualifying orders. While stocks last.

25 NOVEMBER: MORE FREEBIES

Another free gift up for grabs with qualifying orders. While stocks last.

27 NOVEMBER: BLACK FRIDAY

More freebies, plus Double Points for all Loyalty Dept. members.

30 NOVEMBER: LAST CHANCE OFFERS

Your final chance to shop Black Friday deals before the event ends.

THE P&Co BLACK CARD

Every order placed during Black Friday will include an exclusive P&Co Black Card.

Your card unlocks an extra 20% off starting 1 January 2027, giving you another reason to come back once the Black Friday deals are over.

Think of it as a little something extra for getting involved. Keep hold of your card and use it to get more off your next order.

DON'T MISS A THING

There'll be extra offers, surprise deals and exclusive perks throughout Black Friday. Make sure you're signed up and ready so you don't miss out.

Here's what to do before the action starts:

  1. Join the Loyalty Dept. Get access to Member Pricing and 24 hours of Early Access.
  2. Sign up for email. Be first to hear about new offers, campaign updates and surprises.
  3. Sign up for SMS. Get key updates and extra offers straight to your phone.
  4. Download the P&Co app. Keep up with everything happening throughout the event.

PLAN YOUR SHOPPING

The dates are set, the clues are out there and the deals are nearly ready.

Build your wishlist, get your Loyalty Dept. account sorted and make sure you're ready for 18 November.

We recommend shopping early to secure your preferred sizes and styles, as stock can move quickly throughout the event.

During the Black Friday period, any further markdowns or price adjustments are made entirely at the discretion of the company. Prices may change throughout the event, and we are unable to offer refunds or price matches on items purchased before any additional reductions.

Black Friday 2026 FAQ's

What is the Black Friday offer?

We're offering 50% off everything across the site throughout Black Friday. Loyalty Dept. members can also access additional discounts on selected styles through Member Pricing.

What is Member Pricing?

Member Pricing gives Loyalty Dept. members access to additional markdowns on selected styles across the site. These prices are exclusive to members and available throughout the Black Friday event.

How do I access Member Pricing?

Simply join the Loyalty Dept. and log into your account when shopping. Once logged in, you'll be able to see the exclusive Member Pricing available on selected styles.

Do I need to be a Loyalty Dept. member to shop Black Friday?

No. Black Friday is open to everyone, with 50% off everything across the site. However, you'll need a Loyalty Dept. account to access Member Pricing and Early Access.

When does Early Access start?

Early Access begins on 18 November, giving Loyalty Dept. members 24 hours to shop before the public launch on 19 November.

Can I join the Loyalty Dept. during Black Friday?

Absolutely. You can sign up at any point during the event to access Member Pricing. However, to get your 24 hours of Early Access, make sure you join before 18 November.

Will there be any extra discount codes?

Yes. Look out for additional discount codes and hidden offers during our Black Friday period. Keep an eye on your emails, SMS and our social channels.

What freebies are available during Black Friday?

We've got free gifts planned for 23, 25 and 27 November. Keep an eye on the calendar and our channels for more details. Free gifts are available while stocks last, with qualifying orders.

What is the P&Co Black Card?

Every order placed during Black Friday will include an exclusive P&Co Black Card, giving you an extra 20% off from 1 January 2027. Keep hold of your card and use it on your next order.

When does Black Friday end?

Our final Last Chance Offers arrive on 30 November. Once the event ends, the Black Friday deals will be gone.

Can I get a price adjustment if an item is reduced further?

Any additional markdowns or price changes during Black Friday are at P&Co's discretion. We're unable to offer refunds or price matches on purchases made before further reductions.

How can I make sure I don't miss anything?

Sign up for the Loyalty Dept., email and SMS, and download the P&Co app. We'll be sharing updates, extra offers and campaign clues throughout the event.

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