P&Co
Full-Time
Location: Jewellery Quarter, Birmingham

To apply please send your CV and covering letter to careers@pand.co by 30th September 2024.

Overview:
We are seeking an experienced and proactive CRM and Loyalty Executive to join our team. Reporting directly to the Brand Marketing Manager, you will play a pivotal role in optimising our customer relationship management and loyalty strategies. You
will collaborate across departments to drive engagement, retention, and growth
through effective CRM email marketing, app communications, and loyalty
engagement.

As the CRM and Loyalty Executive, you will lead the development and execution of
CRM and loyalty initiatives in line with our company's vision. Your responsibilities will include managing CRM email campaigns, overseeing app communications,
optimising the loyalty program, and implementing strategies to acquire new
mailing list sign-ups and app downloads. You will work to achieve set KPIs and
contribute to the overall gross demand revenue.

●  Develop and manage CRM email marketing campaigns to enhance customer engagement and retention.

●  Oversee app communications to ensure a consistent and engaging customer experience.

●  Manage and optimise the loyalty program to drive customer loyalty and repeat purchases.

●  Design and implement effective email flows to nurture leads and convert them into loyal customers.

●  Create and execute strategies for acquiring new mailing list sign-ups and app downloads.

●  Segment customers to target them with more engaging and relevant content, increasing email performance and overall campaign effectiveness.

●  Work with the marketing team to set and achieve KPIs related to gross demand revenue.

●  Analyse campaign performance and provide actionable insights to improve future campaigns.

●  Collaborate with cross-functional teams to ensure CRM and loyalty initiatives are aligned with overall business objectives.

●  Stay up-to-date with industry trends and best practices in CRM and loyalty marketing. 

●  3+ years of experience in CRM, email marketing, or loyalty program management.

●  Degree in Marketing, Business, or a related field.

●  Proficiency in CRM and email marketing platforms (e.g., Klaviyo, Ometria, Mailchimp)

●  Experience working with Loyalty Lion is a bonus.

●  Strong analytical skills and the ability to interpret data to make informed

decisions.

●  Excellent communication skills, both verbal and written.

●  Ability to work independently and as part of a team.

●  Detail-oriented with strong organisational and project management skills.

●  Experience in app communications and marketing is a plus.

●  Creative thinker with the ability to develop innovative marketing strategies.

●  Proactive and self-motivated with a passion for continuous learning and

improvement.

●  Strong interpersonal skills with the ability to build relationships with internal

and external stakeholders.

●  40% discount on our website

●  Quarterly allowance to spend on www.pand.co

●  Quarterly team hikes or team-building days

●  Opportunity to attend brand events

●  Mental health support and wellbeing via online therapy sessions

●  Performance-based bonus scheme for 1+ year team members

●  Work from home Wednesdays

●  Friday beers, plus an early finish!