WITH FELIX RUSSELL-SAW

Every campaign needs a photographer who can see beyond the frame, and for our autumn/winter shoot that was Felix. With over a decade of experience shooting bands, fashion, and personal projects, he brings a vision that’s both intuitive and precise. For Felix, photography isn’t just a job, it’s part of his daily life, like checking for his keys or phone before leaving the house.

For this campaign, which was shot in New York City as it was the perfect backdrop for the Americana/Varsity vibes of the collection, he relied on his trusted Leica M6 for 35mm and Pentax 67 for medium format. These are cameras he knows inside out, allowing him to focus on the moments rather than the mechanics. “Others might be objectively better, but these are seamless when getting the image I want. I’m kind of on autopilot with them, and it just works.”