Inspired by Art Deco

In the Walter Bowling Shirt, Art Deco is referenced through construction and layout. The light blue and ecru paneling reflects the Deco focus on segmentation and visual rhythm, where the garment is built as a composition rather than a single surface. Instead of relying on a central graphic, the structure itself creates balance and direction.

The gold diamond detailing acts as a controlled focal point, inspired by the way Art Deco uses geometric motifs sparingly but deliberately to guide the eye. Even the appliqué and chainstitch embroidery follow this same principle, adding depth without disrupting the overall clarity of the design. The result feels structured and considered, where decoration is secondary to form.

Interestingly, the Walter Shirt actually began somewhere else entirely. Early concepts and sketches for the diamond panel layout and geometric detailing first appeared in a graphic we developed for an upcoming tee inspired by the cocktail bars of the 1930s. While we’re keeping that one under wraps for now, the influence of that world naturally carried over into the Walter Shirt and helped shape the direction of the piece. For us at P&Co, that approach feels important.