Journal

 If you happened to be walking through Digbeth last Sunday, and stumbled across a crowd of ‘well-to-do’ looking men & women in tailored suits and bow ties; sporting unusually perfected moustaches, you’d be forgiven for thinking you’d taken a wrong turn...

THE THIRD ADDITION TO THE RIDE OR DIE OUTERWEAR COLLECTION IS THE SALT LAKE VEST JACKET. THIS MID-LAYERING PIECE IS IDEAL FOR THROWING ON OVER A HOODY OR LONG-SLEEVE; PREPARING YOU FOR AUTUMN ADVENTURES IN THE MOUNTAINS, ON THE BIKE,...

  IT’S NO SECRET THAT WE’RE PROUD OF OUR BADASS TEES- IN FACT THEY’RE PROBABLY WHAT WE’RE MOST RECOGNISED FOR! BUT OUR EVER-GROWING CAP COLLECTION IS EQUALLY AS IMPORTANT, AND WITH THE ADDITION OF OUR TWO NEW RIDE OR DIE...

WE LAST MET UP WITH THE VVMC GUYS BACK IN JULY, WHEN WE FOLLOWED THEIR 3RD SUNDAY RIDE FROM ABBOT & KINNEY, NORTH TOWARDS THE NEPTUNE'S NET IN MALIBU. UNFORTUNATELY OUR BUSY SCHEDULE MEANT THAT WE DIDN’T HAVE MUCH TIME TO...

LAST WEEK WE FEATURED THE MOTO INSPIRED GOODS COACH JACKET- A TRANSITIONAL, MORE CLASSIC OUTWEAR PIECE. THIS WEEK HOWEVER IT IS TIME TO MAKE WAY FOR A REAL WILD ONE. THIS SECOND COACH STYLE ADDITION, FROM THE RIDE OR DIE...

THE FRESHEST OF FOREST AIR COMBINED WITH THE SMELL OF VINTAGE MOTORCYCLE EXHAUSTS AND THE OVERWHELMING SOUNDS OF THE CROWD SHOWING THEIR LOVE OF LIFE ON TWO WHEELS. THIS ISN’T PROMO FOR OUR NEW FRAGRANCE (ALTHOUGH WE WISH WE COULD...

FOLLOWING THE SHOOT FOR OUR RIDE OR DIE COLLECTION LOOK BOOK, WE CAUGHT UP WITH THE ART PROFESSOR, MODEL AND GENERAL JACK OF ALL TRADES SETH THOMPSON AKA @SIR_NDREWSILVER; TO TALK ART, CA AND THAT INFAMOUS BEARD. HONESTLY, WE CONSIDER...

  A FEW WEEKS BACK A GROUP OF GIRLS FROM THE CITY STREETS OF LONDON RODE IN ON THEIR ‘BRATTY BEASTS’, TO WREAK HAVOC IN THE ORDINARILY PEACEFUL WELSH VALLEYS FOR A WEEKEND OF BURNING RUBBER, MOSHPITS AND A SHIT...

LET’S BE HONEST, THIS SEASON DESPITE ALL WE’VE HAD THROWN AT US, WE’VE TURNED IT AROUND- AND WE’VE BEEN PARTICULARLY GENEROUS… IN PREVIOUS COLLECTIONS WE’VE GIVEN YOU A NEW JACKET OR TWO, THIS TIME AROUND WE’VE DROPPED NOT ONE, NOT...