Behind the campaign

Autumn in New York

For our Autumn collection, we wanted to create something that felt both familiar and new - a balance between classic Americana and British heritage, much like the brand itself. Our collections often take cues from vintage workwear and the golden age of American design, so when it came to choosing where to bring it all to life, there was really only one city that made sense: New York.

There’s something almost poetic about a British brand taking on New York - a city that’s shaped so much of the visual language we draw from. People often think we’re an American brand, and we love that; it speaks to how deeply those influences run through our collections. This campaign became our way of owning that and leaning into the culture, the architecture, and the attitude that inspires P&Co season after season.

Setting the Scene

The team headed to Brooklyn, where the majority of the campaign was shot. Felix, our photographer for this one, and assisting photographer Josy, spent the day before the shoot scouting locations across the area, hunting for spaces that captured that classic New York energy: rooftops with city views, fire escapes, brownstone apartments, and a retro deli that felt like it had been frozen in time.

We wanted everything to feel typically Brooklyn, the kind of backdrops you recognise instantly but never get tired of seeing. From early morning light spilling between apartment buildings to the hum of traffic below the Brooklyn Bridge, every location added another layer to the story.

THE SHOOT

On the first day of shooting, the team hit the streets with a Land Rover Defender that we chose from the guys at Brooklyn Coachworks - a subtle nod to our British roots amidst the unmistakably American surroundings. The mix felt right; both timeless, rugged, and built to last.

Felix shot the campaign using a mix of digital and film, relying on his trusted Leica M6 and Pentax 67 — cameras he’s used for years and knows instinctively. The combination allowed him to capture the best of both worlds: the depth and texture of film with the flexibility of digital. His instinct for honest moments and natural light gave the campaign its warmth and authenticity, perfectly reflecting the spirit of the collection.

One of the standout memories came at the end of the first day, when the team bundled into the back of the Defender, music playing, chasing the last of the daylight across the city. They made it to a friend’s rooftop just in time to catch the sunset - a perfect moment that summed up the whole trip: raw, unplanned, and full of energy.

They made it to a friend’s rooftop just in time to catch the sunset - a perfect moment that summed up the whole trip: raw, unplanned, and full of energy.

A British Brand in an American City

This campaign wasn’t just about showcasing the collection; it was about telling a story. About how inspiration travels. About how a brand from Birmingham, UK, could find a piece of itself on the streets of New York City.

It was a reminder that while P&Co might take its cues from across the pond, our perspective and our way of seeing and telling those stories will always be our own.

READ ABOUT THE MAN BEHIND THE LENS

Slow Sundays T-Shirt - Off White

Service Fatigue Pants - Black Checkerboard

Service Fatigue Pants - Stone Checkerboard

Cord Service Fatigue Pants - Woodland Green

Bucking Bronco Hoodie - Washed Black

Heavyweight Essential Hoodie - Taupe

Banner Bearer 5 Panel Cap - Washed Black

50's Crafted T-Shirt - Off White

Deck Beanie - Cobalt Blue

Deck Beanie - Brick Red

Checked Brushed Scarf - Multi

Service Fatigue Pants - Rust Checkerboard

Wayfinder Sherpa Lined Waxed Vest - Tan

Roamer Wax Jacket - Olive

Nelson Brushed Cardigan - Brown

Vyse Chore Jacket - French Blue

Barstow Denim Jean - Hickory Stripe

Crafter Smock - Raw Indigo

Roamer Wax Jacket - Olive

Wayfare Waxed Canvas Jacket - Olive

Pleated Station Wool Pant - Charcoal

Checkerboard Socks - Black & White

Crafted Ribbed Longsleeve - Washed Black

Surplus Fatigue Pants - Khaki

Raw Denim Carpenter Pants - Indigo

Cord Service Fatigue Pants - Slate Grey

Jett Kickflare Jean - Washed Black

Coffee & Croissants T-Shirt - Off White