A decade of graft
To celebrate 10 years of the brand, our Paradise Forever collection features iconic symbolism including an embroidered X, and our version of the traditional panther tattoo.
A desert backdrop with palm trees, hazy skies and endless roads, our Paradise Forever collection is shot in LA - a call-back to P&Co’s roots. Some of our most recognisable lookbooks over the years have been shot in LA, so much so that for the longest time people thought we were a US brand.
Explore our limited edition Paradise Forever collection.