Balance Over Chaos

It's been a crazy start to 2025, and we've just launched our first collection of the year; aptly named 'Balance Over Chaos'.

The theme was born out of a pair of custom trousers- hand-painted in-house but our Creative Director, Lee. Finding balance in the process, he turned what were a battered pair of P&Co carpenters, applied our graphic DNA & turned them into something new.

We loved the contrast of the lived-in canvas & the fresh loud graphics, and wanted to carry this through to our lookbook shoot. We drew inspiration from 'A Place Beyond the Pines'- which is not only an incredible film both visually & creatively, but it perfectly captures chaos and balance simultaneously.

We initially played with the idea of shooting against the backdrop of a stunt show- really honing in on the 'Place Beyond the Pines' storyline, however it turns out stunt teams are hard to pin down at the best of times, let alone in the depths of a UK winter.

So, we set our sights on California- where we have grown a community of talented creatives over the years, and where there is a little more sun. Having scoured maps for hours on end, we found El Mirage Dry Lake; a dry lake bed in the north-western valley of the central Mojave Desert. It offered a stillness to juxtapose the raw energy of the scrambler- which tore through the dry bed, throwing up dust & creating visually exciting shots.

Though it was just a small team out there shooting, it felt like a huge production for us. We had an old F100 truck, a cool as fuck bike & equally cool models- Sabrina & Adrian. The videographer rocked up in a cyber truck with a huge camera rigged up to the side, and Grant did an unreal job on the shots- as usual! It was the perfect setting for Balance Over Chaos & for the collection itself.