P&CO | THE HOME OF THE WILD ONES | SS17 COLLECTION

WELCOME TO THE HOME OF THE WILD ONES. OUR LATEST COLLECTION CALLS OUT TO THE FREE SPIRITS OF THE WORLD, THE THRILL SEEKERS & THE RISK TAKERS- MOST DEFINITELY NOT FOR THE FAINT OF HEART.

WITHOUT STRAYING FROM OUR ORIGINAL ETHOS, THE SPRING COLLECTION INTRODUCES A LINE UP OF OUR MOST BADASS GRAPHICS TO DATE- TAKING INSPIRATION FROM THE LIVE FAST ATTITUDES OF THE YOUTH CULTURES THAT CAME BEFORE US, IT IS ONE THAT IS SURE TO SET PULSES RACING.

TO BE A WILD ONE IS MORE THAN A FASHION STATEMENT, IT IS A DESIRE TO BREAK LOOSE, TO EXPLORE & TO MAKE LIFE AN ADVENTURE. WHETHER YOU SKATE, RIDE, SURF OR JUST ARE JUST PLAIN RAD, WE ALL KNOW IT TAKES COMMITMENT TO BE A WILD ONE, IT’S A WAY OF LIFE.

SOME CALL US IMPULSIVE, SOME CALL US CRAZY…

WE CALL IT BADASS. WILD ONES NEVER DIE

Location : Melbourne, Australia
Photographer : Jason Lau
Riders :  James McKay, Sachiko Robinson, Rara Avis and Dexter Lee.