Curated By You

Over the past few months, we have been putting you in the driving seat. We have put out numerous polls asking your opinion on a selection of fabrics, prints & styles. You asked & boy, have we delivered.

Our last range of the year consists of 6 brand new graphic t-shirts, a winter-ready quilted overshirt, and your favourite 304 Service Fatigue Pants in the black colour-way you’ve all been waiting for.

Our new arrivals launch Tuesday 14th December 4 PM (GMT) 8 AM (PT).

After spending the last year perfecting the fits and fabrics of our essentials and outerwear, we thought it was about time we took a look at our graphics. The brand has progressed quite a lot in recent times, and we didn’t want our graphics to get left behind. So, we explored new styles- incorporating what made our old tees bestsellers whilst continuing to move forward. We then put the potential designs out to you guys- who selected the final tees dropping in his range. Did the one you vote for make the cut?

Our 304 Service Fatigues, now in black, are our take on the classic HBTs, made from a 100% herringbone twill- a durable yet wearable fabric used for US military uniforms. We’ve added tapered legs & waist adjusters to offer more comfort and a unique silhouette. 

Our Regent Quilted Overshirt in navy is a regular fit men’s casual shirt, crafted from an onion quilted fabric. Filled with a light padding it is an ideal throw-on for cooler days or an extra layer under your coat or jacket for when the cold really kicks in. Featuring a branded snap button closure, large chest pockets and adjustable cuffs for a perfect custom fit.