July 14

P&CO CUSTOM PATCH JACKET

WE’RE BIG BELIEVER’S IN THE “BUILT NOT BOUGHT” MANTRA; WHETHER IT’S DESCRIBING OUR BRAND, BIKES OR OUR PATCH JACKETS…

 

ADDING PATCHES TO A JACKET IS NOTHING NEW, PEOPLE HAVE BEEN DOING IT SINCE EVEN BEFORE THE 1800’S, WHEN THEY WERE INITIALLY WORN AS A STATEMENT OF WEALTH. HOWEVER, FOLLOWING THE INDUSTRIAL REVOLUTION, PATCHES OF ALL SHAPES AND DESIGNS BECAME AVAILABLE TO THE MASSES- OFTEN WORN AMONGST THE WORKING CLASSES & THE MILITARY AS MEANS OF IDENTIFICATION AND RANK. 

THIS IDEA OF WEARING PATCHES AS IDENTIFICATION CONTINUED INTO THE 1960’S, AND STILL REMAINS TODAY, BUT IN THE FORM OF SELF EXPRESSION. AS IT HIT STREET CULTURE, SUB-GROUPS SUCH AS THE PUNKS & MOTORCYCLE CLUBS ADOPTED THE CUSTOM PATCH JACKET- ADORNING LEATHER BIKERS & TORN DENIM VESTS WITH CLUB LOGOS, POLITICAL STATEMENTS & BADASS BAND NAMES.

 

WE HAD COLLATED A TONNE OF PATCHES FROM OUR TRAVELS THAT WE JUST NEEDED TO GET OUT AND GET ON OUR BACKS. SO WE GOT BUSY ASSEMBLING AND, WITH THE HELP OF A LITTLE LADY WHO IS SPOT ON WITH A SEWING MACHINE, CREATED OUR NEW FAVOURITE PIECE OF DENIM.