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This was what influenced our decision to shoot on film, and the Lomography Single Use camera in particular, for our '24 Frames' campaign.
Like road trips, film is unpredictable. You might not always get the planned shot, but the unplanned photographs, and journeys, are often the best. It is better in capturing these real memories that everyone can relate to & everyone can recreate.
The results are raw, gritty and create a huge sense of nostalgia- something that we wanted to capture with both the campaign and our summer collection. [image-gallery]






















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