Paradise Forever

The future
The past
A decade of graft
Freedom wherever
Paradise Forever

To celebrate 10 years of the brand, our Paradise Forever collection features iconic symbolism including an embroidered X, and our version of the traditional panther tattoo.

A  desert  backdrop  with  palm  trees,  hazy  skies  and endless  roads, our Paradise Forever collection is shot in LA -  a call-back to P&Co’s roots. Some of our most recognisable lookbooks over the years have been shot in LA, so much so that for the longest time people thought we were a US brand.

Explore our limited edition Paradise Forever collection.