August 16

RIDE OR DIE AW17 DESIGN MEETING

 WE’D LIKE TO SAY OUR FORTNIGHT SPENT ACROSS THE POND WAS ALL WORK AND NO PLAY… IT WASN’T, WE PLAYED. BUT WHILST WE MAY HAVE GOT A LITTLE SIDETRACKED EVERY NOW AND AGAIN (WE WERE SO STOKED TO BE IN LA), WE DID MANAGE TO GET SOME AWESOME STUFF DONE.

 

THE DESIGN PROCESS IS NOT ALWAYS AN EASY ONE- WE CONSIDER WHAT HAS DONE WELL IN PREVIOUS COLLECTIONS, WE LISTEN TO WHAT YOU WANT AND TAKE THAT ONBOARD- BUT MOSTLY WE SHOUT OUT A FEW WORDS & PHRASES, THROW ABOUT A LOAD OF -CAREFULLY THOUGHT OUT- DESIGNS AND HAVE THE OCCASIONAL DISAGREEMENT UNTIL SOMETHING JUST CLICKS.

 

THE DECISION TO FINALISE OUR AUTUMN COLLECTION IN LA WAS DEFINITELY ONE OF OUR BETTER IDEAS; AFTER ALL WE’RE PROVIDING FOR THE WILD ONES, AND WHAT BETTER PLACE TO GET INSPIRED THAN BESIDE THE CALI COAST, SURROUNDED BY LIKE-MINDED PEOPLE, WITH AN ICED COFFEE IN HAND? ...THERE WAS PLENTY OF TIME FOR BEERS (TEQUILA AND WHISKY) LATER ON!

 

WE MAY HAVE MADE A FEW ALTERATIONS ONCE BACK HERE IN ENGLAND... AND I KNOW WE SAY IT EVERY SEASON, BUT WE CAN HONESTLY SAY THIS IS OUR MOST BADASS RANGE OF DESIGNS AND GRAPHICS TO DATE- AND WE THINK YOU’LL AGREE.

HERE’S AN INSIGHT INTO WHAT WENT DOWN AND A FIRST GLANCE AT THE ‘RIDE OR DIE’ COLLECTION:

 

 

RIDE OR DIE LAUNCH | 1.09.17

 

*SHOUTOUT TO INTELLIGENTSIA COFFEE FOR KEEPING US TOPPED UP ALL DAY!

 

 

 

P&CO Ride or Die AW17 Design Meeting | Intelligentsia Coffee

 

P&CO Ride or Die AW17 Design Meeting | Intelligentsia Coffee

 

P&CO Ride or Die AW17 Design Meeting | Intelligentsia Coffee

 

P&CO Ride or Die AW17 Design Meeting | Intelligentsia Coffee