204 Selvedge Jeans

Care Guide

15oz Candiani Selvedge Denim

Our 204 Selvedge Jeans are crafted from durable 15oz Candiani Selvedge denim, which is milled from 100% organic cotton- gently woven on 1960’s shuttle looms for a rigid & more durable fabric that grows with its owner. The Selvedge Denim process is much slower, so more time is taken to make sure every detail is given an equal amount of attention. Selvedge denim is instantly recognisable by the iconic red line within the edging of the garment.

Made To Fade

Unlike standard denim, the yarns of Selvedge or raw denim are only coated, rather than saturated with dye. As you break in your jeans, the indigo will fade; allowing every crease & wrinkle to tell a story.

Care for Your 204 Selvedge Jeans

Italian Selvedge is some of the best denim there is, so now you have your hands on a pair of Italian Selvedge denim jeans, you need to know how to look after them.

We advise that you try and go as long as possible without washing your 204 Selvedge Jeans, allowing the natural ageing process to take place & produce a pair of jeans completely unique to you.

There will come a time when you just can’t go any longer without washing them, so we’ve pulled together some guidance on how best to wash your Selvedge denim.

・Washing raw denim is optional.

・You should always be aware of colour transfer from raw denim onto lighter surfaces, clothing & footwear, especially when new.

・Body warmth & perspiration can also cause colour loss.

・Wash inside out & in a separate cycle.

・Hang to dry.

・Do not tumble-dry or bleach.

Our Wash Guide:

It is expected that your denim garment will lose colour with both wear & washes, due to the indigo dye used during the dying process. However, this colour loss will eventually slow down.

Ideally a pair of new raw denim jeans should be worn for at least 6 months before the first wash, this will help you to achieve the best result. You will know when it’s time to wash your jeans- keeping an eye out for visual wear such as contrast in colour.

Washing the denim earlier on will produce a more uniform indigo colour, if you wait until the point of visible wear on the denim, you will achieve higher contrast fading points. Waiting longer will also minimise shrinkage & bleeding as the dye is set into the fabric over time.

Before washing, the jeans must be turned inside out & buttons should be fastened- this helps to prevent excessive friction & therefore fading during the wash.

We would always recommend using one of the following washing methods:

1. Soak the jeans in tepid (Luke-warm) water with a mild detergent for around 1 hour- do not scrub! Then remove the jeans from the water & rinse thoroughly to remove any remaining dirt, dye or detergent. Roll (not scrunch) the denim to remove any excess water.

2. Wash the jeans in the washing machine on a gentle cycle. Make sure that you are washing them alone or with similar colours as the dye will run. Do not tumble dry.


To prevent your denim from heavily creasing, remove promptly from the washing machine, turn the right-side-out & hang to dry from the waistband. Stretch the inseam while the jeans are damp to avoid too much lengthwise shrinkage. Put an old towel under the jeans to catch any dye that might drip.