A Year In Review | RAD TIMES 2018
Feb 2018: The Lost Cause Tattoo Tour
Following the launch of our Spring 2018 Collection ‘Lost Cause’, a range heavily influenced by our love of flash tattoo culture, we kicked off our first (but definitely not last) “Lost Cause Tattoo Tour”. We collaborated with 5 tattoo studios from around the globe (Including studios based in London, LA, Canada & Paris), each artist creating a range of flash designs based on our Lost Cause collection. Tattoos, beer and good company- Stay tuned for the 2019 tour!
LOST CAUSE TATTOO TOUR
APRIL 2018: 5 YEARS WILD
2018 marked the 5th anniversary since we started up back in 2013. 5 years is a BIG deal to us, so we went even bigger with the celebrations & created a commemorative 5 piece collection that truly defined P&Co. The range was a chance to own a piece of P&Co history, so to our customers that picked up one of the limited edition items we salute you!
5 YEARS WILD COLLECTION
May 2018: Dark Daze, LA Visit
This year we headed to Palm Springs, California to shoot our summer campaign. We met up with some good friends and found some trippy locations out in the desert to suit our “Dark Daze” collection! It was Summer that saw us introduce some entirely new styles for P&Co.
DARK DAZE ARE COMING
July 2018: Whatever Moves You Campaign
Following the release of our first ‘women’s specific’ fit tanks, we wanted to bring the attention to the badass women who are out there living the life less boring. Our #WHATEVER MOVES YOU campaign celebrated those women who are smashing the social norms to do the things they love. These girls are riding, surfing, skating & creating- because movement isn’t just about getting from A to B.
WHATEVER MOVES YOU
September 2018: The Distinguished Gentleman’s Ride, Birmingham
This year we donned our finest attire with fellow men & women across the globe to join the fight & take part in ‘The Distinguished Gentleman’s Ride’ to help raise awareness for prostate cancer & men’s mental health. With over 400 riders taking part in the Birmingham ride alone, (raising £17,800+ for the Movember Foundation) you can only imagine the pride, thrills & noise it created.
THE DISTINGUISHED GENTLEMAN’S RIDE 2018
October 2018: Slow Burn | Beer, Brisket & Badass Prints
To celebrate the launch of our A/W18 collection, we teamed up with self proclaimed ‘Patty Pimps’ Original Patty Men to host an afternoon of beer (we made our own with some help from our friends at DigBrew), brisket & badass prints. It was a chance to meet the P&Co team, hang out & eat with a bunch of likeminded people, plus a chance to preview our original artwork prints.
SLOW BURN EVENT / DIGBREW BREWERY VISIT
November 2018: P&Co Custom Skate Decks Launch
This year we created our very own P&Co custom skate decks. The designs were chosen by you guys following an Instagram poll letting you choose which two decks we’d manufacture. The response was incredible, so we got straight on it & launched both the decks. Check out these shots from when we sent Operations & Production Exec (and resident skater) Ross to see the boards get made.
P&CO CUSTOM SKATE DECKS
December 2018: Whatever the Weather
To blow off some steam following an insane year & the release of our new Winter arrivals, we wanted to do something different. So we decided it was the right time to go out on our last big ride of the year to not only give something back to the team, but also to show our community what the British Landscape has to offer, whatever the weather.
WHATEVER THE WEATHER
THANKS FOR BEING ALONG FOR THE RIDE 🤘
PROVISIONS FOR THE WILD