August 17

MOTO INSPIRED GOODS TRUCKER CAP

 
AT THE END OF LAST MONTH WE RELEASED OUR MOTO INSPIRED GOODS RANGE- A SUBTLE INTRODUCTION TO A NEW STANDARD AND A BIG MOVEMENT FOR P&CO (ALL WILL BE REVEALED IN GOOD TIME). THIS WEEK WE ARE REVISITING THE CAPSULE COLLECTION; AND PUTTING THE TRUSTY TRUCKER CAP UNDER THE HEADLIGHT.

 

 

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP

 

 

FROM AS EARLY AS THE 1930’S, HAULAGE, BREAKDOWN AND GAS STATION EMPLOYEES WERE PROVIDED WITH A HIGH PEAKED HAT TRADITIONALLY REFERRED TO AS A ‘MECHANICS CAP’- OFTEN EMBROIDERED WITH THE COMPANY LOGO AND WORN AS A PART OF THE WORKING UNIFORM. BY THE 1950’S THE CAP HAD BECOME POPULARISED BY ‘THE GREASER’ SUBCULTURE AND HOLLYWOOD ICONS SUCH AS MARLON BRANDO; IN THE WILD ONE.
 
THE MODERN FOAM & MESH VERSION WHICH WE NOW KNOW AS THE TRUCKER WAS ADAPTED IN THE 1980’S AND ADOPTED BY COMMERCIAL BRANDS LIKE BUDWEISER AND SHELL OIL- WHO WOULD GIVE AWAY THEIR BRANDED CAPS PROMOTION FOR THEIR GOODS.
 
KEEPING IN WITH THE STYLE OF THE MORE RECOGNISED 1980’S TRUCKER, OUR MOTO INSPIRED 5 PANEL CAPS ARE MADE UP OF THE FOAM FRONT PIECE, MESH BACK PANELS AND ADJUSTABLE SNAPBACK- IDEAL FOR KEEPING YOU COOL ON THESE LAST FEW SUMMER NIGHTS- WHETHER YOU’RE FIXING UP IN THE SUN OR OUT ON THE ROAD.
 
AVAILABLE IN BLACK & WHITE OR OUR NEW BLACK & GOLD COLOUR WAY, AND BORED WITH OUR ‘WILD ONES NEVER DIE’ MANTRA.

 

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP

 

P&CO MOTO INSPIRED GOODS TRUCKER CAP