Behind the Scenes: Our Biggest Ever Sample Sale

Over the weekend, we opened the doors to our Birmingham HQ for something we’ve not done in years: a sample sale right here at the source.

This space is usually reserved for our day-to-day activity: designing, planning, photoshoots etc. But for two days only, we turned it into a walk-in wardrobe of P&Co history and you lot showed up big time.

We’ve been prepping for this for weeks. Every rail was stacked with one-off samples, archive pieces, photoshoot favourites, and even a few brand new bits that hadn’t even made it to the site. It was a chance to get your hands on gear that might never drop again — and it was clear you guys knew it. From the moment we opened the doors on Friday morning, the queue didn’t stop. It wrapped round the block and didn’t let up until we shut up shop on Saturday evening. We were honestly blown away by the response. 

This was our biggest sample sale yet — a serious step up from the last one we did a few years back at our old HQ and seeing our community in person, chatting about your favourite pieces, and hearing how long you’ve been repping P&Co… it was something else. Online is great, but nothing beats face-to-face.

We want to give a massive shoutout to everyone who came through and to the team who put in serious hours to make it happen. If you missed it, don’t worry, we’ve already got ideas brewing for the next one.

Until then, let us know on socials where you want us to have a sample sale next!