Activewear Season 2 Launch Event

The boys from Mackyard led from the front, as we set off on a 5k loop around Spitalfields, alongside model and long-time friend of the brand Ben Garwood, and our store manager Abbie.

Seeing familiar faces, as well as plenty of new ones, pull on a P&Co active tee for the first time, is exactly why we do this. It’s always been about community. And that’s the thing about this one in particular: it grows, but it never loses its core. No egos, no pressure. Just people showing up.

Back at the store, the vibes continued into the evening as more people arrived to check out the new activewear collection. DJ Reece Litchfield stepped up to the decks, cold cans from Jubel were cracked open, and our friends at Paulie’s Pizza kept everyone fuelled with post-run New York-style slices. 

Catching breaths turned into conversations. Pavement miles turned into plans.