P&Co 2024: A Year in Review

As the year draws to a close, we’re looking back on what has been a real milestone year for P&Co. We’ve shot some of our biggest campaigns to date, met a new standard of product and collaborated with some incredible names. It really has been a year of unforgettable moments. Here are the highlights that made it one to remember. 

P&Co x WESN: In Good Hands | It feels as though we’ve known these guys forever, but it was only this year that we kicked off our collaboration with the team over at WESN Goods. We knew, that when it came to creating an heirloom piece, we were in good hands. We tapped into WESN’s Detroit-based roots & took influence from the craftsmanship that surrounds P&Co’s Birmingham HQ, and utilised brass as our material of choice. Together, we crafted a utility knife that tells a story- developing one of a kind patinas, and only growing better with age.

Postcards from Somewhere: Las Vegas | In March, we launched our biggest-ever collection of bowling shirts inspired by nostalgic road trips & Mid-century Americana. Driving into the neon heart of Fremont Street in a 1960’s Chevrolet Chevelle, was definitely a highlight. Take a look at the lookbook or watch the video below.

The Wayfare Field Watch: A Snapshot in Time | It had been around 5 years since we did our last watch and it was something we dreamt of doing again. We were proud to introduce the Wayfare Field Watch earlier in the year, a piece that borrows its name from our favourite jacket- the Wayfare Waxed Canvas Jacket.

Somewhere New: Morocco | Following on from our spring-summer campaign, Postcards From Somewhere, we took to the stunning landscapes of Morocco with a Porsche Targa 911. Our Somewhere New collection celebrated the tones and textures of the open road, paying homage to our moto and workwear heritage. From dusty mountain roads to natural pools, this collection was the ultimate tribute to adventure.

P&Co x Bloomsbury Lanes: The Sinners Strike First Bowling Event | In May, we held our inaugural ‘Sinners Strike First Bowling Contest’ at Bloomsbury Lanes in London to celebrate our Summer collection. Our bowling shirts, a staple of our 50s Americana-inspired style, took center stage. Friends, influencers, and loyal customers joined us for a night of retro-inspired fun, hosted by Laurie from Soft Play. It was a night filled with laughs, beers, and classic tunes.

The Pop-Up: 11 Dray Walk, London | This year, we opened our first-ever pop-up shop in London;, which ran for 2 weeks during the Summer. It was an amazing opportunity to connect with our customers, showcase our collections in person, and celebrate 11 years of P&Co. We’re already dreaming of what’s next… stay tuned for something big.

P&Co x Download Collaboration | We joined forces with UK Rock Festival brand- Download to launch an exclusive collection via the on-site Megastore- which looked incredible. We were truly blown away by the reaction & love it got. We sold out of at least 2 styles within the first 24 hours and the remainder of the collection flew off the shelves until there was barely anything left by the end of the weekend. It was our first time at the festival as a brand, and it was so surreal seeing so many people walking around in our pieces; all in one place, and all there for one reason.

Field Tested Goods: Madeira | Our Field Tested Goods collection took us to the lush island of Madeira, where we embraced its microclimates and rugged beauty. From volcanic rainstorms to sun-soaked coastlines, Madeira perfectly complemented the adventure-ready ethos of the collection. We’re thrilled to share the photos and memories from this incredible journey.

P&Co x Trix: A Labour of Love |  It had been a long time coming. After being a close friend and face of the brand, we finally teamed up with photographer & general creator Trix Eden Breuls on a limited edition womenswear collection. The P&Co x Trix collection blended vintage workwear with modern femininity, featuring heart-stitched details and reworked classics like canvas coveralls and Hickory Stripe Carpenter pants. It was a celebration of love, creativity, and timeless style.

One Home Forever Fund: An Earth Positive Initiative | In September we launched the One Home Forever Fund- our new initiative dedicated to supporting Earth-positive organisations and, therefore, the planet. Each year we will make it our responsibility to allocate 1% of our annual sales to the fund, which we will donate to several hand-picked charities that align with our values as a brand. So far, as of December 2024, we have raised a huge £74, 994.41!

Autumn Winter: Icons in the Making | This was probably one of our favourite shoots so far. We teamed up with friend & photographer Grant Puckett, and headed to the Joaquin Valley, CA for a western-inspired shoot. With the iconic Bronco Bomber Jacket (our best-selling jacket of the year) at the forefront, our AW Collection captured the spirit of the rodeo.

Black Friday 2024: Welcome to Dreamland | A visual amalgamation of ‘Donnie Darko’ and’A Place Beyond the Pines’, our Black Friday’24 campaign took us to Dreamland & introduced us to a number of weird and wonderful characters along the way; bringing a bit of cinematic nostalgia to an otherwise transactional period. Not only was this our biggest campaign yet, but it was also our biggest-ever Black Friday Event. From treasure hunts to poker chip giveaways, you guys seemed to love it!

Man’s Best Friend: Christmas 2024 | Our Christmas video followed a journey between one man and his dog on a search to find the perfect Christmas tree. By sheer chance, we managed to shoot on the only day of the year it snowed in the Midlands, creating a magical backdrop for this heartwarming story. A simple celebration of the season and the bonds that make it special.

As we reflect on 2024, we’re filled with gratitude for our community. This year has been one for the books, and we can’t wait to share what we’ve got planned for 2025. 

Thank you for being part of our journey. Here’s to making more memories in the year ahead. Cheers to 2024!